ENERGIZED : CSU Forward Jaylon Gibson Secures An NIL Deal With Yesly Water

photo cred: @BizzyGibbs / X / Twitter

Charleston, SC — Yesly Water has entered the collegiate athletics scene with a transformative Name, Image, and Likeness (NIL) partnership featuring Charleston Southern University's basketball transfer, Jaylon Gibson. This collaboration not only underscores Yesly Water's strategic expansion but also highlights Gibson's impressive basketball career and commitment to community.

Jaylon Gibson, a 6'10" forward from Zebulon, North Carolina, brings a wealth of collegiate basketball experience to Charleston Southern as a graduate transfer. His journey began at North Carolina State, followed by a standout season at Winston-Salem State where he earned accolades on the All-CIAA Frontcourt Team and All-CIAA Tournament Team. Gibson continued to hone his skills at UNC Greensboro, demonstrating his versatility and defensive prowess under Head Coach Mike Jones.

Yesly Water was founded by industry veterans Ken Uptain and Scott Miller. Yesly Water represents a new frontier in enhanced hydration. After successfully transitioning Essentia Water to Nestlé, Uptain and Miller identified an opportunity to innovate within the beverage industry. Yesly Water offers a range of canned enhanced waters featuring vitamins B6, B12, and C, electrolytes, and sweetened with stevia. The brand's inaugural lineup includes flavors such as Pomegranate Acai Blueberry, Lemon, Black Cherry, and Kiwi Strawberry, catering to consumers seeking zero-calorie, better-for-you beverage options.

MIller told Bevnet "As consumer demand for packaged water options continues to evolve, Yesly aims to stand out in the enhanced water segment with its distinctive 16 oz. cans," explained Scott Miller, CEO of Yesly Water. "Our products are designed for the 'On-the-go lifestyle,' whether you're hiking, taking a walk, or navigating a busy day."

Yesly Water is available at Sprouts Supermarkets for a limited time. The deal between Jaylon Gibson, Yesly Water, and Sprouts Supermarkets was orchestrated by Postgame; a world leading NIL Agency that global brands trust to navigate the new era of college athletics. Through their partnership with Jaylon Gibson, Yesly Water seeks to leverage his influence to promote the benefits of hydration and wellness among athletes and fans.