Big things are happening for Jalen Thompson. Named the #1 Freshman Edge in the Big Ten and the #2 Freshman Edge in the NCAA, Thompson is poised to have a stellar Sophomore campaign in 2024. Along with the accolades, Xenith Football has partnered with Thompson on an NIL deal that will consist of a custom designed Xenith apparel line inspired by Jalen Thompson, an affiliate code for use on Xenith.com, plus Thompson will work collaboratively with both of our marketing and product teams to provide valuable player feedback and insight from the field.
"We're very excited to work with Jalen," Kyle Lamson, Director of Product Development for Xenith, explained. "By tapping into his experiences on the field, we have the opportunity to learn more about what players are looking for in their football equipment. Plus, Jalen’s invaluable insight will play an important role in the advancement of Xenith gear in the future."
“This partnership is unique because we’re actually inviting Jalen to join our team, offer his own input, and get a 'behind the scenes' look at how our marketing team runs and operates,” said Joshua DeOrnellas, Director of Marketing for Xenith. “We believe this is a fresh take on NIL partnerships,” he continued. “By providing young athletes the opportunity to gain experience in a professional work environment, our aim is not only to set them up for success as they begin their college careers, but also inspire and sharpen the skills they will inevitably use for the rest of their professional careers as well.”
If you're not familiar with Jalen Thompson's body of work this past year at Michigan State, peep the vid below:
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