LSU gymnast Livvy Dunne is a megastar in the NIL space and signing a deal with worth millions this week just boosted her profile even more. Forbes.com reported Livvy Dunne signed a multi-million dollar NIL partnership with Passes, a platform that allows creators to create revenue streams by offering fans access to exclusive content and experiences.
Livvy offered insight on the deal by saying, “By offering exclusive content and experiences, I can turn my passion for gymnastics as a college athlete and content creation into a sustainable career path, and build deeper connections with my fans and supporters. I love how Passes is so user-friendly too. It's intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers.”
Passes CEO Lucy Guo added, “This partnership showcases a new focus area for Passes, as we are committed to supporting college athletes and providing them with additional income opportunities through our content creator platform. With NIL, college athletes can now become entrepreneurs through our platform. Their brand is the company, and Passes is a way for fans to stay more connected to the athletes they follow and look up to".
Check out some clips here of Livvy Dunne's performance against North Carolina:
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