I love it when young guys go against the grain of major shoe corporations and bet on themselves. I'm not familiar with Crossover Culture yet but I bet I will be. Dillingham is a projected lottery pick in the 2024 NBA Draft.
I don't know what the deal entails but if it has any element of company shares mixed in there, it could pay off big down the road. I've never heard of Crossover Culture tbh and that's fine. The kicks look clean enough. What I do know is the endorsement game is still heavy even though kids don't wear a lot of current players signature sneakers.
I walked into a Foot Locker a few months ago and asked the manager what was the highest selling basketball sneaker besides Jordans. He quickly said the LaMelo's were by far the highest. He doesn't even play half the time. However the store was in Charlotte so what do I know.
Commentary aside, I'm rooting for Dillingham, Parker, Burks, and Crossover Culture. I love culture disruptors.
Follow
Crossover Culture : @crossover_culture
Rob Dillingham: @robwitdashifts
Trey Parker: @showtimetreyy
Jordan Burks: @jbxrks
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