Organic NIL deals are the best. As reported by Daily Evergreen, Molly Schotzko came to speak to a marketing class in the summer of 2022 and struck up a convo with John Mateer about their barbecue business called Miss Huddy’s Barbecue. Mateer expressed an interest in learning the business and the rest was history. Mateer has been promoting Miss Huddy’s via social media when they are scheduled to make an appearance and gets paid for it.
Mateer is in line to start this year after backing up Cam Ward who transferred to Miami. Even after a shaky spring game, Mateer looks to still be in control of the offense come the fall. I looked at Mateer’s body of work in late action against Northern Colorado last year and came away impressed:
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